It breaks and no one sees it
An outdated plugin, an expired certificate, a form that stopped sending. It's normal to find out from a client, weeks later.
Web marketing plans
Publishing the website is the beginning, not the end. Every month it's cared for, measured, and corrected as needed so that it continues to bring in clients — and at the end of the month, I'll tell you about it in writing, with numbers.
Sample of the monthly report: metrics that are measured and how they are presented. The chart data are examples, not from any client.
Almost none of the websites I review have a design problem: they've gone months without anyone touching them.
An outdated plugin, an expired certificate, a form that stopped sending. It's normal to find out from a client, weeks later.
Google ranks based on what moves. A website that has been the same for a year will fall even if you don't touch anything: it's because others do touch it.
Without measuring, any decision is an opinion. With measurement, you see where people drop off and that point is fixed.
Illustration of the cumulative effect month by month. These are not data from any client.
The curve is an illustration of the effect of maintaining the work, not a promise of results: what can be promised is the work that is done, and that is exactly what is below.
You don't start with the plan: you start by looking. That way, the level I recommend comes from your data and not from a catalog.
I look at your website and your real position on Google, and I tell you what's holding it back. With your data, not with a template.
45 min · no costFrom that diagnosis comes a recommended level. If Plan 0 is enough for you, I'll tell you to take Plan 0.
honest recommendationEach month the plan's tasks are executed, and at the end of the month, you receive a report with what has been done and what has changed.
report + meetingEach level adds to the previous one. You start with the one that solves your needs today and only upgrade when the numbers demand it. Tap one to see its full section.
Restaurants and bars · Workshops and trades · Small clinics
See the Base plan → Plan 1Offices and consultancies · Service companies · Clinics
See the Traction plan → Plan 2Online stores · Extensive catalogs · Training
See the Boost plan → Plan 3Portals · Software and SaaS · Large stores
See the Maximum plan →I'll tell you the monthly fee for each plan in the diagnosis, which is free. Coverage is the average of the six service areas (maintenance, speed, content, SEO, lead generation, and automation), not a promise of results.
The foundation. The website is no longer alone: someone monitors it, updates it, fixes it when it breaks, and publishes content every month. Without this, the rest cannot be sustained.
Local or service business with an already functioning website and a short catalog. Wants to be secure, updated, and appear on Google Maps, without yet getting into campaigns or aggressive SEO.
Six service areas, according to the features included at this level.
Average of the six areas above. It goes up as new features come in, it's not a result.
Continuous monitoring, every day of the month.
Here the website starts working. It becomes fast, it's truly measured —with heat map and recordings— and SEO and email start. It's the first level where one can talk about lead generation.
Business that already has clients and wants the website to bring them their own. Sells services, has something to tell, and needs to start positioning and building a contact list.
Six service areas, according to the features included at this level.
Average of the six areas above. It goes up as new features come in, it's not a result.
Pieces published or sent, with this plan.
In addition: heat map and session recordings running all month.
The volume level. Content and email are doubled, and SEO becomes advanced. This is the plan for when the search engine is already a sales channel and not just a showcase.
Business that sells online or depends on the search engine for billing: extensive catalog, competition that also publishes, and a season that needs to be worked on months in advance.
Six service areas, according to the features included at this level.
Average of the six areas above. It goes up as new features come in, it's not a result.
SEO articles published, at a rate of 4 to 8 per month.
It's plan arithmetic, not a traffic forecast: 12 months at the contracted rate.
Everything on. Professional SEO at maximum aggressiveness, almost daily content, recovery of customers who left halfway, and the CRM connected to the website with its API.
Business with volume and several open fronts: portal, software, marketplace, or large store. It has traffic and half-completed carts, and needs the website and CRM to be the same thing.
Six service areas, according to the features included at this level.
Average of the six areas above. It goes up as new features come in, it's not a result.
The reconversion circuit that only applies at this level.
Circuit diagram, not a promised percentage: the actual ratio depends on your business.
The twenty things that are done and which level each one falls into. No fine print.
| What's included | Plan 0Base | Plan 1Traction | Plan 2Impulse | Plan 3Maximum |
|---|---|---|---|---|
| Domain and hosting support | ||||
| WordPress, plugin, and theme update | ||||
| Enhanced security and verified copies | ||||
| Image and video optimization | ||||
| Acquisition strategy studied each month | ||||
| Speed and load optimization | — | |||
| Subpages of interest | — | — | ||
| SEO sales page | Is created | With tracking | With tracking | Several + tracking |
| Error and incident resolution | Yes | 24 h | 24 h | 24 h |
| User behavior analysis | ||||
| Web support and maintenance | ||||
| Google Business: listing management and SEO | ||||
| Heatmap and session recordings | — | |||
| Email marketing campaigns | — | 2 per month | 4 per month | 4 per month |
| SEO articles published per month | 1 to 4 | 2 to 4 | 4 to 8 | 8 to 10 |
| SEO positioning level | — | Basic | Advanced | Professional |
| Reconversion and recovery strategies | — | — | — | |
| Exclusive Nexus Plugin | — | Backend | Backend | CRM API + access |
| Monthly performance report | Report | + meeting | + meeting | + meeting |
| SEO monitoring of industry news and content |
On mobile, the table scrolls horizontally. Plan 2 does not list subpages of interest (Plan 1 and 3 do); if your case needs them, we'll discuss it.
This is what is most missed with an agency: knowing where the money has gone. Here comes a report with what has been worked on and what has changed, and from Plan 1 onwards we also sit down to review it.
Sample of the monthly report: metrics that are measured and how they are presented. The chart data are examples, not from any client.
No. You pay month by month and can stop whenever you want. The project, domain, and accesses are yours from day one.
Yes, up and down. The idea is to start at the level your diagnosis requires and move up when the numbers justify it, not before.
It doesn't matter. The diagnosis is still useful and, if the current website holds up, we work on it. If it doesn't hold up, I'll tell you before charging you for a plan.
Accesses are put in order and the starting photo is taken: speed, indexing, and traffic. Without that photo, there's no way to demonstrate what has changed afterwards.
No, and distrust anyone who does. What is guaranteed is the work: the functions of your plan, executed and documented each month. Results also depend on your sector, your competition, and your offer.
I'll tell you the monthly fee for each level in the diagnosis, which is free and without obligation. I prefer to tell you after seeing your website: that way I recommend the level you truly need and not the most expensive one.
The diagnosis is free and comes with your data: your real position on Google and what is holding back the business. With that, we decide if a plan is needed and which one.
Do you prefer to tell me in writing? Write to me here.
