Online Store Web Project imprentaametros.com

Real case of an online store for a print shop: the client configures their order —material, measurements, and finishes— and the website calculates the price automatically, without going through a quote.
Online printing shop Imprenta a Metros on desktop and mobile, with its logo, products and order configurator

Website online

Success story

The business

Online print shop in Dénia

Imprenta a Metros, DTF printing and large format in Dénia

Imprenta a Metros is an online print shop in Dénia specializing in textile and UV DTF printing, vinyl, canvas, art print and stickers, sold by linear meter. It also offers customizable clothing from Makito and SOL’S and a service for agencies and professionals.

Its client —small emerging brands, agencies, professionals— doesn't want to wait for a quote: they want to upload their file, choose measurements and pay. The website had to act as a 24-hour open print shop.

  • 6 types of printing, from textile DTF to canvas
  • 19 European countries it ships to
  • 2 languages: Spanish and English
  • Sector Online print shop: DTF, digital printing and large format
  • Where Dénia (Alicante)
  • Clients Small brands, agencies and professionals
  • Shipments All of Spain and 19 European countries

What the Imprenta a Metros online store includes

  • Configurable order: Width and length in centimeters, up to 3 files, optional professional review and number of copies.
  • Price per meter with tiers: The rate decreases automatically according to meters, without requesting a quote.
  • Bonuses and subscriptions: Meter bonuses for frequent printers, with its "Use your voucher" section, and monthly plans.
  • Textile editor: To customize Makito and SOL’S garments from the website itself.
  • Card payment and client area: Bank gateway, account to track orders and abandoned cart notification.
  • English version: The entire store in English for international customers.

The design

A strong brand green over blacks and grays, and a very light green background: a clean store where the product rules.

  • #22B49A brand green
  • #003D36 dark green
  • #262626 black
  • #E8F4F1 light green
  • #E9E9E9 light gray

Typography: Poppins as main font

Custom online stores in Dénia

I create online stores for businesses in Dénia that don't sell fixed products: prices that change with the size, material or quantity and that the website calculates instantly. If you're wondering how much something like this costs, here you have the real prices of a website in Dénia.

The website inside

This is how imprentaametros.com is today. Above, the beginning of its homepage in video; below, DTF printing by the meter, the t-shirt editor and the vouchers.

The beginning of the imprentaametros.com homepage scrolling down by itself

The beginning of the imprentaametros.com homepage, as it is today: the meter voucher carousel, with free shipping included, and the store sections: textile DTF, UV DTF, stickers, digital printing and clothing.

  • The DTF textile printing sheet from imprentaametros.com with 250 cm and 2 copies, and its priceDTF printing, by the meter: In DTF textile printing, measurements are entered in centimeters and the number of copies, and the price is automatically calculated based on the meters: €9.50 per linear meter up to 6 m, €8.50 up to 10 and €8 from 11. In the screenshot, 250 cm and 2 copies: 5 m and €47.50. Files are uploaded on the same sheet and a professional review can be requested for €5. See the DTF printing
  • The t-shirt editor from imprentaametros.com with added text and its toolsCustomized t-shirts, on the web: Garments are customized on the website itself: a button opens a full-screen editor where text, images or designs are added within the marked print area. Each element can be resized, reformatted and repositioned, or curved, the garment is seen in its four views and the proof can be downloaded or printed. See the editor
  • The meter vouchers from imprentaametros.comMeter vouchers: In «Vouchers and subscriptions» meters are bought in advance: from 15 to 100 m of textile DTF and from 5 to 50 m of UV DTF. Each voucher is valid for several orders and includes free shipping, the more the larger it is. See the vouchers
Imprenta a Metros store homepage on desktop, with its printing products, and canvas configurator on mobile
DTF printing product page from Imprenta a Metros with size configurator on desktop and store homepage on mobile
Online printing shop Imprenta a Metros on desktop and mobile, with its logo, products and order configurator

The starting point

A print shop doesn't sell fixed products: it sells meters, materials and finishes that change the price in each combination. This forced every order to go through a manual quote, with the client waiting and administrative work eating into the margin of small orders.

The solution

An online store with configurable products: the client chooses DTF printing, canvas, vinyl, art print or sticker, indicates measurements and finishes, and the website calculates the price instantly. We add meter bonuses for recurring customers and a textile catalog to customize garment by garment.

How it was done

  1. We translate the print shop's price list into rules: what variable affects the price and by how much.
  2. Conditional products in WooCommerce, with the price calculating on the fly.
  3. Visual configurator for textile garments.
  4. Online payment with bank gateway and automatic order notifications.
  5. English version and recovery emails for abandoned cart.

How it turned out

The client creates their own quote and pays on the same visit. The print shop stopped dedicating hours to quoting small orders and today the store is still running years later.

Project type: Online store · new design
Technology: WordPress · WooCommerce · Elementor Pro · product configurator · Redsys payment · MailPoet · multi-language
Web: printshopmeters.com

The project

What it needed and how it turned out.

More projects

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Do you want a website like this for your business?

Tell me what you need and I'll prepare a written proposal for you: what your website would include, the timeframe and the price. No commitment.