ABOUT ME

I am Adrián Alcalá and I make websites that work for your business

Design and development of websites, online stores, and automations for businesses throughout Spain. From the first call to delivery, you always deal with the same person.

MY STORY

How I came to make websites that sell

I've been designing and programming websites for businesses of all types for years, and I've seen the same problem over and over again: beautiful websites that don't sell because they were designed to be seen, not to get clients.

I work in reverse. Before designing anything, I define who you sell to and what decision you want them to make, and I build the website around that: fast, well-positioned on Google, and with automated tracking so no client slips away.

I don't subcontract anything. The person who attends to you, who quotes you, and who programs your website is the same person, so you always deal with the one who masters your project from beginning to end.

HOW I WORK?

The way of working that sets me apart

One single person, from beginning to end

I handle design, development, SEO, and automation. No intermediaries or message chains.

Fast and measured, not assumed

I optimize speed and conversion from day one, and I verify it by measuring, not by trusting that it looks good.

Designed to convert

Every page pushes towards a decision: contact, buy, or book. No filler.

No ties or commitments

I deliver the complete project to you, with domain, hosting, and access under your name.

TOOLS

I work with the best of each site

The same professional tools I use in production for my clients, chosen for reliability and performance.

WordPress
WooCommerce
Elementor
Google
WP Rocket
Stripe
SPECIALTIES

What kind of project I get into

I don't do a little bit of everything. These are the six things I've been doing daily, and that's why I know what each one costs before starting.

Corporate websites

The website that explains what you do and brings you contacts, not a pretty brochure.

Online Stores

WooCommerce from top to bottom: catalog, payments, shipments and a checkout that doesn't lose sales.

Bookings and calendars

Let the client choose day and time from their mobile and the calendar organizes itself.

Portals and real estate agencies

Listings, search engines and synchronization with portals, for catalogs that change by themselves.

SEO Positioning

Appear on Google when someone searches for what you sell, throughout Spain.

Automation and AI

The repetitive tasks are done by the website: notifications, follow-ups, reports and responses.

SKILLS

What I can do myself, without subcontracting

Design, programming, visibility, and automation. It's the same person in all four columns, which is precisely what prevents a chain of messages.

Design and layout

  • Elementor Pro
  • Custom design
  • Mobile first
  • Brand systems
  • Accessibility

Development

  • WordPress
  • WooCommerce
  • PHP
  • JavaScript
  • REST API
  • Own plugins

Google Visibility

  • Technical SEO
  • Content
  • Search Console
  • Analytics 4
  • Core Web Vitals
  • Google Profile

Automation and data

  • Reservations
  • Email marketing
  • Heatmaps
  • CRM
  • Payment gateways
  • Automatic reports
OWN PRODUCT

I write the plugins

When something didn't exist or didn't convince me, I programmed it. The same plugins I use in my clients' projects are published and can be downloaded.

PROJECTS

Published work, not mockups

Each card is a website that is online right now. Drag it from one side to another, or keep scrolling down and it advances by itself.

drag it — or keep scrolling down and advance alone

Shall we make your website bring you clients?

Tell me what you sell and to whom. I'll tell you what I would do, with what deadlines and what price — and if it's not yet time to get a website, I'll tell you that too.