CONSULTANCY · THROUGHOUT SPAIN

Web consultancy: decide with judgment, not by intuition

Before investing in a new website, in advertising or in a tool, it is advisable to know if it is what your business needs now. That is what a consultancy solves: the correct order of decisions.

The costly mistake

Investing in the wrong piece at the wrong time. A new website when the problem was the message. Advertising towards a page that doesn't convert. An expensive tool for a process that is not yet defined. Money is not lost by spending: it is lost by spending in the wrong order.

  • Redoing the website when the problem was in the offer
  • Investing in advertising towards pages that don't convert
  • Hiring tools that no one uses afterwards
  • Deciding based on what the competition does, without your own data

What the consultancy includes

Situation diagnosis

Where you really are today: what works, what doesn't, and what is costing you money invisibly.

Competitor analysis

What those ahead of you are doing, what works for them, and where they have the gap you can fill.

Ordered priorities

What to do first, what next, and what directly not to do. With the reason behind each decision.

Investment estimate

Approximately what each step costs, so you can decide with the figures in front of you.

Written action plan

A document that remains with you, executable by me or by whoever you decide. It doesn't tie you to anything.

Q&A Session

Meeting to review the plan, adjust it to your reality, and resolve whatever is needed before starting.

Frequently Asked Questions

No. The action plan is yours and you can execute it with whoever you want, including your own team. The consultancy pays for itself; if we work together afterwards, it will be because it suits you, not because you are tied.

A document with the diagnosis, competitor analysis, ordered priorities with their justification, and the investment estimate for each step. Plus a meeting to review and adjust it.

Especially. It's the best time: deciding well before spending is much cheaper than correcting after having set up what wasn't right.

It depends on the size of the business, but the usual is a first meeting, a few days of analysis, and a second meeting to deliver and review the plan.

The analysis always starts from your sector and your real competition, not from templates. The first part of the job is precisely to understand how people buy in your market before recommending anything.

Shall we talk about your project?

Fill out the form in one minute and I'll prepare a written proposal for you: what I would do with your website, in what timeframe, and for how much. No commitment and no sales calls. The person who responds to you is the one who will build your website.

Who is behind it

I am Adrián Alcalá, a freelance web designer and developer. I work via video call with companies throughout Spain and build each corporate website myself, from the first conversation to delivery.

How I work

Shall we talk about your website?

A one-minute form and I'll respond with a written proposal.

Shall we talk about your project?

Tell me your case in one minute and I'll respond with a written proposal: what I would do, in what timeframe, and for how much.

© Adrián Alcalá · Web design and development for businesses across Spain