Marketing for e-commerce and SMEs
Rocket Business, marketing to make the website sell more
Rocket Business is my marketing and "sales engineering" brand for online stores and SMEs whose website receives visits but sells little: monthly plans for SEO, user experience, campaigns and analytics, always after a free website audit.
A service like this cannot be seen or touched, so the website had to make it comparable: four plans with their price and what each includes, and the audit as a first step.
- 4 monthly plans, compared with their price
- 360º free audit before quoting
- 2 languages: Spanish and English
- Sector Marketing and sales for e-commerce
- Clients Online stores and SMEs from Alicante and all of Spain
- Project Adrián Alcalá's own brand
- Website languages Spanish and English
What the Rocket Business website includes
- Compared plans: The four plans side by side, with the monthly price and what each includes.
- One page per plan: Launch, Traction, Propulsion and Orbit, each explained calmly.
- 360º Audit: A dedicated page and a short form, repeated where necessary, to request it.
- Animated demonstrations: Mockups of a sales panel, a store and a booking page to show the work without words.
- Frequently asked questions: The usual doubts resolved before requesting the audit.
- Website in English: The entire website translated with WP Translate.
The design
Neon green and cyan on an almost black blue: a control panel aesthetic for a brand that talks about data and results.
- #00E5A0 neon green
- #22D3EE cyan
- #049467 green
- #101828 night blue
- #FAFBFC white
Typography: Space Grotesk in the titles and Archivo in the text
Web design and marketing from Dénia
From Dénia I make websites that can be measured and improved —clear plans, short forms and analytics from day one— for businesses in Marina Alta and all of Spain. If you don't know where to start, request your free website diagnosis.
The website inside
This is how rocketbussines.com is today. At the top, the beginning of its video homepage, with its animated demonstration; below, the work method and the page of one of the plans.
The beginning of the rocketbussines.com homepage, as it is today: the promise, the live sales panel that moves by itself and an example mobile phone that shows, in turns, how an online store sells and how a corporate website fills the agenda.
First, the x-ray: No client starts a plan without first going through the 360º audit: website speed, conversion leaks and its technical status are measured; in a diagnostic session, they are shown with data where they are losing money, and only then is the appropriate plan assigned to them, from 0 to 3. See the method
The Propulsion plan, inside: The Propulsion page, the most requested plan in e-commerce: at the top, an animated card showing a recovered abandoned cart of 96 € and three figures (7 out of 10 carts are abandoned, recovery works 24/7 and there's no need to spend more on advertising); further down, what is targeted, in what order and, always in view, a summary with the price and what it includes. See the Propulsion plan
The starting point
Selling marketing services is difficult because nobody knows what they are buying. The visitor arrives, sees a list of services without a price, doesn't understand what applies to them and leaves. The real problem was converting an abstract service into something that can be compared and hired.
The solution
A website built around an idea: first diagnose and then sell. An audit as an entry door, plans compared side by side with what each includes and its price.
How it was done
- We convert the service into closed and comparable plans.
- Custom design on WordPress and Elementor Pro.
- An audit page as a first step, with its own form.
- From the comparison, each plan leads to its page and to request the audit.
- Connected measurement to see where the visitor enters and where the visitor drops off.
How it turned out
The visitor understands on one screen which plan suits them and how much it costs, and the sales conversation starts with an already-made diagnosis instead of with a cold call.
Project type: Services website · new design
Technology: WordPress · Elementor Pro · WP Translate Master · Search Console
Web: rocketbussines.com
