Kitchen mini-chopper
Blendercut, a wireless and rechargeable mini-chopper
Blendercut sold a single product: a wireless mini-chopper that chops and grinds in seven seconds with a single button, in a 100 ml cup, 250 ml, or in a pack with both, and in three colors: white, pink, and green.
With a single product, there's no catalog to browse: the entire website had to lead to the same purchase and resolve the doubts of those unfamiliar with the brand beforehand.
- 7 s for chopping with a single button
- 3 colors: white, pink and green
- 1 year warranty, announced on the homepage
- Sector Small kitchen appliance
- Product Wireless and rechargeable mini-chopper
- Formats 100 ml, 250 ml or the pack with both
- Shipping International, with delivery announced in 10 days
What the Blendercut online store included
- Three-entry menu: The product, how it works and the store: nothing to distract from the purchase.
- The product in figures: Seven seconds, 30 W, charges in 90 minutes and 250 grams of weight.
- Color on the product page: White, pink or green, chosen on the product page itself.
- Launch price: The pack with the two cups at €34.95, previously €49.95, to push the larger order.
- Recipes on the homepage: From minced meat with walnuts and cheese to almond cheesecake, to imagine it already in the kitchen.
- Card payment: Stripe at checkout and customer account for repeat purchases.
The design
Sage green and a very light green over soft whites and grays: calm kitchen colors for a small and practical appliance.
- #8D9673 sage green of the buy button
- #E4ECD9 very light green
- #F5F5F5 light gray
- #FFFFFF white
Typography: Open Sans and Roboto
Single-product online stores, from Dénia
From Dénia, I create online stores for businesses that sell a star product: a website that doesn't get sidetracked, that explains the product in figures and leads to the cart directly. If you're thinking of launching yours, take a look the advantages of having an online store in Dénia.
The starting point
When a business relies on a single product, the website cannot be a catalog: every screen that doesn't lead to that purchase is superfluous. And the buyer who doesn't know the brand needs, before paying, to understand how the device works and what happens if it fails.
The solution
A store built around a single product page: what it is, how it works in seven seconds, capacities, colors, one-year warranty, product reviews and international shipping announced from the first line.
How it was done
- Funnel structure: homepage, how it works, product page and purchase. Nothing else.
- Color selector visible on the product page itself.
- Customer reviews right next to the buy button.
- Delivery time and international shipping in the top bar, and the warranty on the homepage.
- Email contact in the top bar and returns policy in the footer.
How it turned out
The entire website pushed towards the same action, and the doubts that hinder an impulsive purchase —warranty, shipping, returns— were resolved before the visitor reached the cart.
Project type: Single-product online store · new design
Technology: WordPress · WooCommerce · Elementor · color selector · customer reviews · international shipping
Web: The project is no longer online.
