Web project Online store carttoolkit.com

Real case of an online store to sell software: plugins catalog, demo store to try before buying, online payment and documentation.
Web design for carttoolkit.com: two desktop and two mobile screens with the plugin store

Website online

Success story

The business

Plugins for WooCommerce stores

Cart Tool Kit, plugins for the store to sell more

Cart Tool Kit is my WooCommerce plugin store, one for each sales leak: recovering abandoned carts, creating discount packs, charging in the visitor's currency, and automating what happens after the order. Each has a free version and single-payment licenses.

Your client is someone who has a store made with WooCommerce and wants to recover sales without hiring anyone, so the website had to let them try the plugins before buying them and resolve doubts on its own.

  • 4 plugins, one for each store leak
  • 3 single-payment licenses: 1, 5, or unlimited stores
  • 0 € the free version of each plugin
  • Sector Software: plugins for WooCommerce
  • For whom Online stores made with WooCommerce
  • Project Proprietary product by Adrián Alcalá
  • Website language Spanish, with prices in 4 currencies

What the Cart Tool Kit online store includes

  • One page per plugin: Cart recovery, packs, currency converter, and automations, each with the problem it solves.
  • Demo store: Test products to use the side cart, the free shipping bar, and the live recovery notice.
  • Prices in four currencies: Euro, dollar, pound, or Mexican peso, with the kit's own converter working on the website.
  • Purchase and licenses: Online payment with WooCommerce and a license panel to activate and release stores.
  • Documentation with search: Guides for each plugin and each module, from the side cart to WhatsApp notifications.
  • Free version: Of the four plugins; two of them, published on WordPress.org.

The design

"Sale made" green on an almost blue black, with violet, amber, and accent blue: a software store with a control panel feel.

  • #22C55E green
  • #0F1115 black
  • #8B5CF6 violet
  • #F59E0B amber
  • #0EA5E9 blue

Typography: Inter y Montserrat

Online stores that recover sales, from Dénia

From Dénia, I create online stores with WooCommerce designed not to lose sales along the way: clear cart, well-explained free shipping, and reminders for those who leave without paying. If you don't sell online yet, check out the advantages of having an online store in Dénia.

The website inside

This is how carttoolkit.com is today. Above, the beginning of its homepage in video; below, three parts of the website that show the plugins before buying them.

The beginning of the carttoolkit.com homepage scrolling down by itself

The beginning of the carttoolkit.com homepage, as it is today: an example store that shows in four steps how a cart is recovered, the four plugins (one for each sales leak), the details that close sales and the panel where only what is needed lights up.

  • The Cart Recovery features animated on its carttoolkit.com pageCart Recovery, in action: The Cart Recovery page doesn't stop at a list of features: it shows them in action, animated. It saves the email or phone number as soon as the customer types it, even if they don't complete the payment; if the email doesn't work, it insists via WhatsApp and then via SMS; and adds a coupon with a countdown and a panel with what has been recovered each week. See Cart Recovery
  • The WhatsApp reminder that the customer receives, on the Cart Recovery pageWhat each one sees: Three tabs show the same plugin from three perspectives: what the customer sees, what the store owner sees and what happens behind the scenes. In the customer's tab, the reminder reaches them via WhatsApp with a coupon and a link that returns the cart exactly as they left it. See the three views
  • The carttoolkit.com price configurator with the plugin and the number of storesThe price, custom-made: Instead of a price table, a configurator: you choose the plugin and in how many stores it will be used, and its one-time payment price with one year of updates and support appears. Next to it, the free version of the four, with no expiration. See the configurator

The starting point

Selling software has a specific drawback: the buyer cannot touch it before paying. And behind the sale there is a second part that almost no one solves well: delivering the license, providing access to the documentation, and handling updates without manual work.

The solution

An online store with one page per product, a demo store where the visitor tests the plugin working for real before buying, online payment with automatic license delivery, and public documentation.

How it was done

  1. One page per plugin, each focused on the problem it solves.
  2. Demo store with real products to test the cart live.
  3. Catalog and online payment on WooCommerce.
  4. License delivery and documentation connected to the purchase.
  5. Heatmaps installed to see where the visitor gets stuck and correct it.

How it turned out

The buyer tries, understands, and pays in the same session, and license delivery happens automatically. Afterwards, heatmaps tell what needs to be tweaked.

Project type: Software online store · new design
Technology: WordPress · WooCommerce · Elementor Pro · proprietary plugins · heatmaps
Web: carttoolkit.com

The project

What it needed and how it turned out.

More projects

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Do you want a website like this for your business?

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