Web project Online Store sale of vinyls vinilbaby.com

Real case of an online store for children's vinyls: catalog by theme, color and size selector for each product, filters, and wish list.
VinilBaby online store, children's decorative vinyls, on computer and mobile: cover and catalog.

Website online

Success story

The business

Online store for children's vinyls

Vinil Baby, decorative vinyls for children's rooms

Vinil Baby is an online store for decorative vinyls for baby and children's rooms: world maps, borders, silhouettes, fantasy vinyls with dinosaurs and fairies, animals or space, height charts, and wallpaper.

The buyer is usually a family decorating with an idea in mind —a theme, a color, a specific wall—, so the store had to allow reaching that vinyl in a few clicks and choosing color and size without doubts.

  • Sector Online store for children's decor
  • Product Decorative vinyls, wallpaper, and height charts
  • Public Families decorating kids' rooms
  • Website language Spanish

What the Vinil Baby online store includes

  • Tree-structured catalog: Large format, themes, fantasy, and wallpaper, with subcategories like fauna and flora or space.
  • Color and size for each vinyl: Variants are chosen with visible samples on the product itself.
  • Filters: By category, color, price, and tag, to narrow down in a moment.
  • Wish list and quick view: To save ideas and compare without leaving the listing.
  • Customer account: Orders, wish list, and order tracker for returning customers.
  • Newsletter and WhatsApp: Subscription with Mailchimp and direct contact via WhatsApp.

The design

Sky blue and bubblegum pink with a vibrant orange on cream backgrounds, and a playful rounded letter: children's room colors.

  • #88CDFA sky blue
  • #FE9FEA pink
  • #FA4F26 orange
  • #FEF8EB cream
  • #555555 text gray

Typography: Delius Swash Caps in titles and Roboto in text

Online stores for small brands, from Dénia

From Dénia I make online stores for small brands that sell throughout Spain: catalogs that are browsed by themes, clear color and size variants, and a customer account that invites return. If you hesitate between an agency and a freelancer, read web design agency or freelance in Dénia.

The starting point

A catalog of decorative vinyls is huge and very varied: large format, borders, silhouettes, phrases, height charts, blackboards. With everything mixed in a single list, the mother who enters looking for something for the baby's room gets lost before finding it and leaves.

The solution

A store with a tree-structured catalog —large format, themes, wallpaper, fantasy, phrases, gifts— and filters to narrow down, with color and size selector within each product and a separate route for ordering personalized vinyls.

How it was done

  1. We reorganized the catalog into categories and subcategories with purchase logic.
  2. Color and size variants visible on the product page itself, without blind dropdown lists.
  3. Product filters to narrow down a large catalog.
  4. Wish list and customer account for returning customers.
  5. Custom order route, which is where the margin is.

How it turned out

The large catalog stopped being a problem and became an argument: you navigate by theme and reach the specific vinyl in a few clicks. The store is still open.

Project type: Online store · new design
Technology: WordPress · WooCommerce · Elementor · filters and variant selectors · wish list · Mailchimp
Web: vinilbaby.com

The project

What it needed and how it turned out.

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