Own-brand smartwatches
TicTac Smart, smartwatches with their own brand
TicTac Smart sold its TICTAC smartwatches online —circular touchscreen, more than 25 functions, IP68 resistance, and seven days of battery— and its accessories: chains and straps to change their look.
It competed with brands the buyer already knows, so the store had to resolve doubts before they stopped the purchase: if the watch is reliable, when it arrives, and what happens if it doesn't convince.
- +25 functions on the watch, listed on the homepage
- 14 days for delivery, with free shipping
- 15 days to return it free of charge
- Sector Consumer technology
- Product Smartwatches, chains, and straps
- Shipping Free, with delivery announced in 14 days
- Website language Spanish
What the TicTac Smart online store included
- Video on the homepage: The watch running in the background, before reading a single line.
- Discounted price visible: Like the TICTAC Smartwatch at €72.95, previously €129.95, with its colors on the product page.
- Packs with accessories: Watch with chain or strap, from €39.95 to €66.45, to increase the average order.
- Returns from the account: 15 days from arrival, requested in two steps from "My account".
- Login with Facebook or Google: Customer account with orders, tracking, and wish list.
- Payment by card and with UrbanCash: Stripe at checkout and, additionally, the UrbanCash cryptocurrency, with its explanatory page.
The design
Golden orange on black, with a light gold, very soft grays, and a calligraphic font for the details: a luxury watch feel for a new brand.
- #EF9D20 golden orange
- #F6C478 light gold
- #0A0A0A black
- #F1F1F1 very light gray
Typography: Lato, with Dancing Script for calligraphic details
Online stores that inspire trust, from Dénia
From Dénia I create online stores for new brands that compete with well-known names: buyer's doubts resolved on the same product page —shipping, delivery time, returns, and warranty— and a purchase without surprises. If you wonder what makes a website convey seriousness, read what makes a website professional.
The starting point
Selling an own-brand smartwatch means competing with giants the buyer already knows. The question that stops the purchase is not the price: it's whether the product is trustworthy and what happens if they don't like it when they receive it.
The solution
A store that addresses that distrust from all sides at once: product video on the homepage, product sheet with explained functions, product reviews, free shipping and delivery time announced above, watch packs with chain or strap, accessories, and an entire returns page.
How it was done
- Homepage with video: showing the watch worn is worth more than describing it.
- Product page with colors, features and discounted price visible.
- Product reviews next to the buy button.
- Watch packs with chain or strap, and loose accessories, to increase the average order.
- Newsletter, user guide and returns, plus installable version as a mobile application.
How it turned out
The store covered the complete journey —discover, doubt, compare and buy— without the visitor having to go elsewhere to look for opinions.
Project type: Online tech store · new design.
Technology: WordPress · WooCommerce · product packs · color selector · reviews · newsletter · installable application
Web: The project is no longer online.
