With a small budget, the digital marketing of a Dénia business should follow this order: first, for them to find you (Google listing and website); then, for them to trust you (reviews and content); and only at the end, ads. Paying for ads with a website that doesn't convert is paying for people to leave.
The essentials in 30 seconds
- With 100 € per month you take care of the listing and the reviews; with 300 € you add website improvements and content; with 600 €, campaigns with tracking.
- In Dénia the calendar rules: the website and the listing are prepared before people arrive.
- What we wouldn't do: paying for followers, opening five social networks without maintaining any or launching ads without measuring what contacts they bring.
- The Everest went from 61 to 105 visits per month from Google without paying for ads.
We tell you the order that works, what to do with 100, 300 or 600 € per month and how to adapt it to Dénia's calendar, which here rules more than almost anywhere else.
In this article
The order that works
- Complete Google My Business. It's free and, for a local business, it usually is the first source of calls.
- A clear, fast and measured website. Everything else eventually leads to it.
- Reviews with a method. Every new review is advertising you don't pay for.
- Useful content. A page or an article for every question you are often asked.
- Customers who already know you. A well-thought-out email or WhatsApp to someone who already bought from you sells more than any ad.
- Ads on Google or social media. With a clear objective and measuring how much each contact costs you.
What to do with 100, 300 or 600 € per month
| Budget | Where to put it | What you aim to achieve |
|---|---|---|
| 100 € per month | Well-maintained Google My Business, reviews and a weekly post. You do it, with a guide and someone to review it for you. | More calls and visits from the map. |
| 300 € per month | The above, plus website improvements and content every month, or a small Google campaign during high season. | Visits that turn into measurable contacts. |
| 600 € per month | The above, plus campaigns on Google or social media with conversion tracking. | Contacts every week, knowing how much each one costs you. |
To start
With less than 100 € per month you can also start: the Google listing and reviews only cost time.
Dénia's calendar rules
Here the season changes everything. The website and the listing are prepared before people arrive, not when they are already here:
What we wouldn't do with a small budget
- Paying for followers or for «likes».
- Opening five social networks and not maintaining any.
- Launching ads without measuring what contacts they bring.
- Changing agencies every three months without looking at the data.
- Spending on a new website every two years instead of improving the one that works.
To go deeper
An example of the area
The Everest, a restaurant in Dénia, did not need ads to grow on Google. With the website well explained in Spanish and English, the listing maintained and content about its cuisine, it went from 61 visits from Google in its first measured month to 105 in September 2026. These are visits from people looking for where to eat, not curious onlookers.
Visits from Google in a month
61 → 105
From its first measured month to September 2026, without paying for ads.
Where to start tomorrow
If you don't have your Google listing in order, start there: we explain it in how to appear on Google Maps in Dénia. If what's failing you is the website, check out our websites in Dénia. And if you want to go further and automate part of the work, you might be interested in our article about digital transformation in Dénia.
If you prefer someone else to do it for you, our web marketing plans start at 250 € per month (VAT separate), and in what marketing plan do I need we help you choose.
Written by Adrián Alcalá
Web designer in Dénia. If you have any questions about what you have read, write to me.
