Painter and dancer
Cristina Velarte, painter and dancer
Cristina Velarte presented herself as a painter and dancer, a «bridge between arts». Her store gathered original work, unique pieces, on canvas and on watercolor paper, such as «Visages d’Afrique or beauty festival» or «Letting go of the past to create light».
She wanted to sell her work without a gallery involved and tell what is behind each painting, because whoever buys original art also buys its story.
- Sector Art and dance
- Product Original work, unique piece
- Medium Canvas and watercolor paper
- Website language Spanish, with automatic translator
What Cristina Velarte's online store included
- Filter by medium: All, on canvas or on watercolor paper, above the gallery.
- Details of each work: With its title, its medium, its text and its price with VAT included.
- Online purchase: Basket, checkout and card payment by Stripe.
- Events agenda: Exhibitions and encounters with the artist, in a list.
- Personal blog: Entries like «The origin of the need to create» or «Unexpected encounter with dance».
- Automatic translator: The web in other languages with one click, with GTranslate.
Online stores for artists, from Dénia
From Dénia I make online stores for artists who want to sell their work without intermediaries: a file that tells each piece, filters that are understood, and secure payment. If you are looking for someone to make it for you, read how to choose a web designer in Dénia.
The starting point
Selling original art online encounters a specific barrier: each piece is unique, cannot be touched, and the price is high. Without a description card that tells what is behind the work, the visitor looks at the gallery, gets emotional, and doesn't buy.
The solution
A store where each work has its description card with title, history, medium, and price, the catalog is filtered by medium —canvas or watercolor paper— and the purchase is completed online, in addition to an agenda with the artist's exhibitions and meetings.
How it was done
- Work description card designed like a museum label, with the artist's text.
- Filter by medium, which is how art buyers decide.
- Own design, white and without noise, so that the work is the only thing looked at.
- Online payment configured for unique pieces: when sold, it disappears.
- Event agenda and personal blog to maintain the relationship with the public.
How it turned out
The artist went from showing her work on social media to having her own gallery where each piece is explained, reserved, and paid for without intermediaries.
Project type: Online art store · new design
Technology: WordPress · WooCommerce · Elementor · online payment · event agenda
Web: The project is no longer online.
